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Understanding customer loyalty
Understand the loyalty lifecycle, and find out everything you need to know about launching a loyalty program
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Retaining loyal customers
Learn how to measure customer lifetime value, and design points and rewards in a way that keeps customers coming back
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Turn one-time customers into repeat customers
Use rewards to limit guest checkouts and basket abandonment, increasing repeat purchase rates and average order value
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Turning at-risk customers into loyal customers
Calculate lost revenue from at-risk customers and use rewards to re-engage those in need of winning back
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Driving customer engagement
From onboarding to ongoing communication, find out how to effectively engage loyal customers at every stage
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Securing customer advocacy
Use your loyalty program to drive cost-effective customer acquisition, using rewards to drive reviews and referrals
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Loyalty insights and analytics
Find out which metrics are important and how to measure them, and understand how they help you make business decisions